PR Research

PR Research is the process of answering questions, solving problems and working through methods to design assumptions.

Why are we using research? to find information out! What does it help us to do? Identify and define issues and how people think about feel about them! If we decide to identify the research process we have your inputs, outputs and incomes. For example, the planning stage where its all about the communication process, the tactics and messages (inputs). Next you have that planning stage which involves and identifies the implementation phase which the specific tactics of the actual campaign (outputs). Lastly, the measuring process to figure out the success of the communication plan (outcomes).

Some of the main types of the research which we would use regularly is your primary and secondary research. For example, you’re studying a topic for a uni assignment so you will have your primary research, so your field research which involves the data collection (qualitive) and then the secondary (quantitative) which is your first hand research, so internet, electronic files and the list goes on.

I believe it’s important to be organised and conduct focused groups of similar characteristics. When I was doing my research project, I conducted surveys for students who were of the same age group, then used various sources of primary and secondary data because you are going to find different views and opinions from many different research sources.

I absolutely LOVED this weeks tutorial! We really interacted with everyone and communicated on a personal level. We read through this article on Generation Y givings work woes and how bosses are struggling with younger staff. We structured a focus group and because all of us were categorised under Generation Y our opinions were pretty similar on what questions and opinions we thought about. I was the facilitator from my group and I really thought how communication is the main key advice when having any problems in a work place especially as most of our managers are from an older generation. I took that into consideration as I was having a bad week at work and actually confronted and communicated with my boss the next day, I felt like all this weight was lifted of my shoulders.

Yes, we do come from different generations and think differently, but the younger generation a lot of us do now how to communicate which is a HUGE part in working in every job, whether it is working in tele sales or working in PR. This task really was based around qualitative research, working in a focus group! It helped us actually use that form of method without even realising!

Communication and research are always going to be something important in the way I think in life. If you cant communicate properly, it’s going to be a struggle finding a job and getting people to actually like you, and if you can’t research properly a job can’t be done perfectly.


One thought on “PR Research

  1. Hey Soph! 🙂
    It seems like you have gained a lot of understanding from this weeks lecture and tutorial, which is awesome, and very encouraging to see! I definitely agree with you that this weeks tutorial was a really fun and practical way to learn, but also to apply what we were learning.
    The only criticism I would have for this blog is that quantitative research isn’t secondary research, as quantitative information is just the mathematical (numbers) information received from the research, and qualitative is like opinions and such. This only means that we were working with qualitative data in the tutorial, by the use of focus groups. 🙂
    However, I think you explained focus groups really well. I’m glad that you were able to personally but practically apply what we learnt in your own life. 🙂 You seem to have a really good understanding of this topic, and your excitement or passion for PR/marketing really is awesome to see. 🙂

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